Your Bank’s Core Business Can’t be Sales?

It now seems to be fashionable for some financial institutions to declare that their core business has shifted and is now sales. I first heard it from a very senior manager in one of Jamaica’s largest banks a few months ago and more recently from several smaller institutions in the financial services sector.

It’s been a long time since I left banking and I know I’m out of touch, but this “new” core business of a bank leaves me wondering if some bankers have lost their way. So here’s my question: Do you feel comfortable when your bank tells you that their core business is now sales? Or is there some doubt that expediency may lead to imprudence?

Shall we discuss?

Herman Alvaranga educates Caribbean marketing and sales people.


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