Here’s a reportedly true story taken from one of my favourite business texts, New Venture Creation, Spinelli & Adams, (2012).
“A few years ago a notable Harvard faculty colleague was invited to meet with faculty at a distinguished Mid-western university to discuss entrepreneurship and the role of cases. He shared how real cases about real entrepreneurs facing real opportunities, crises, decisions, and time crunches could be powerful learning and pedagogical vehicles. One senior faculty member could hardly conceal his indifference. He made his views and philosophy of educating future business leaders clear: ‘I have never worked in business. I have never been near or inside a business. I have absolutely no intention of ever doing either. And I cannot see why anyone who teaches business would need to or want to, and the use of such cases is totally irrelevant!'”
That, my readers wasn’t too long ago.
My natural inclination is to take this story with a least grain of salt. Maybe more. But who am I to question these notable academics and their impeccable sources? Ok; so this may be an extreme case, but come to think of it, do we still have those dinosaurs around, and have you ever met any? And if so, what was the impact?
Herman D. Alvaranga is a marketing and sales strategist.