Crushing the new competitor?

The Caribbean School of Sales Management

Last week a young lady called to enquire about executive selling strategies training. She plans to open an art gallery and needs to be a sharp salesperson. She’ll go to Haiti, buy pieces she loves and sell them in her gallery at a profit. But first she needs to learn advanced selling skills. My next course is scheduled for March 2013 and she can’t wait.

‘Do you have a business plan?’
‘Yes. Did it myself. Does it matter who wrote my business plan?”
‘What about formal training or experience in business.’
‘That’s quite limited, actually. My major was Spanish. And I was never really into the business side of business.’
‘How about marketing? Ever worked in marketing or had formal training?’

She’s not gushing anymore. Answers are slower in coming. And I sense she’s really examining her state of preparedness.

‘Marketing? No. Not really. But I understand marketing. I’ve been…

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