Did Heineken Really Stretch the Truth?

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Yesterday Brand Channel carried a story “Heineken Off to a Rough 2014 as New Campaign is Banned in the UK.” It’s newest ads for Kronenbourg 1664 have been banned by the UK Advertising Standards Authority. The ad watchdogs have a problem with the fact that the brew seems to pass itself off as French in the ads, when in reality it is brewed in the UK, according to Ad Age. While the commercial and print campaign contain text saying so, the ASA still feel it is misleading.

Did Heineken really stretch the truth here; or is it a not so private matter between England and France?

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