Chevrolet Super Bowl Commercial: Brilliant, Or Ineffective?

This 2014 Superbowl commercial for the Chevrolet Silverado makes it very clear who the target market is. It’s for men. Or as they say, “A man. A man and his truck.” And yes, it features “A very eligible bachelor.”

What do you think; brilliant, so-so, or ineffective; and will it increase sales?

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