Fire the sales manager!

Boston Red Sox began the regular season in April with great excitement. New manager Bobby Valentine was expected to make a winning difference following Boston’s separation with Terry Francona who had presided over a 7-20 meltown last September.

But catastrophe set in early. At the height of the Fenway Park centenary celebrations on April 21 the Yankees ruined Boston’s party with 15 unanswered runs in the late innings erasing a 9-run deficit. Since then Red Sox have headed south and tonight’s final regular season game, against the Yankees, no less, may be Bobby V’s last in Red Sox uniform.

Last night Boston’s starting line up included only 2 players from opening day. No team in recent hitory has ever had so many players on the disabled list in one year. Further, 5 star players were dumped by mid-season to reduce payroll. The pitching was a disater and only David Ortiz batted over .300. Compounding matters, Bobby V was not the pick of GM, Ben Cherrington, who gave no support, and the coaching staff reportedly undermined their skipper’s efforts all year.

Never a favourite in Red Sox Nation, popular sentiment is that Bobby V must be fired tomorrow. Or Friday. But should he?

Major League Baseball is services marketing most visible. When a sales manager inherits a weak team that he cannot change, and he does not achieve sales objectives, is firing him the answer?

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